The Lasermax site provides a number of interesting and challenging features, including the industry acclaimed "product selector" - a tool that helps you determine exactly the right laser for your application. Vendors liked this feature so much that Lasermax created a custom version that a vendor could use framed on their own site to select a laser and buy it from the vendor (rather than directly). The site includes full ecommerce, a portal for dealers, and special sections for specific demographics.